Strategic Planning
Your focus is our focus. Your goals are
our goals. We partner with you to deliver a winning marketing
program. We do not base our dedication to your company on a
time clock. We establish a base monthly retainer that allows us
to give you the attention to detail that enables you to compete
and win.
Advertising
We create and execute advertising for all
broadbased and targeted mediums: print, radio, TV, outdoor,
direct mail and internet. Through our comprehensive network of
resources, we provide you with cost-effective winning creative
concepts, excellent graphic design, TV and radio production,
printing services, digital business cards, Website development
and more.
Media Buying
The right media planning and execution
can mean the difference between success and failure. You can
utilize our in-depth experience in media planning, contract
negotiation, placement and tracking to ensure your success.
Public Relations
PR, when used appropriately and
effectively, can make a significant contribution to your
marketing efforts. A well-developed public relations program
includes media relations, community interaction and special
events. Performance Marketing has an extensive PR resume
consisting of a string of national recognition awards and we
have worked with such notables as Bill Bradley, former U.S.
Senator and Presidential candidate; Shawntel Smith, former
Miss America; and Dick Vermeil, Super Bowl Champion Coach.
Special Events
We do whatever it takes to make your next
special event a unique marketing opportunity. Performance
Marketing delivers the expertise and experience you need to
create, plan and execute a memorable and successful event. We
manage all aspects of your event, from concept to completion,
to ensure maximum results in trade shows, golf events, fund
raisers, galas, groundbreakings, grand openings, seminars and
more.
Database Marketing
We are extremely adept at helping you build and execute direct marketing
campaigns that work including concept, creative production,
fulfillment and tracking mechanisms for effective
communication with customers and new prospects.
Retail/Branch Development
The first three rules of
choosing a new retail or branch office are:
Location, Location, Location!
We have selected, designed and effectively merchandised
hundreds of retail locations across the country. Our experience
enables us to meet all of your needs from identifying the right
location, to developing the basic floor plan, signage and all store
merchandising and packaging.
Collateral
Our team has years of experience designing
and producing cost-effective and well-integrated pieces of
traditional literature, digital business cards and specialty items
that enhance and compliment all of your marketing efforts.
Distribution and Marketing Management
“Give a man a fish and you feed him for a day… Show him how
to fish and you feed him for a lifetime.”
We help you select and train your sales and marketing staff
and raise their levels of expertise, enabling you to compete
and win over and over again. Our knowledge of distribution
development (both direct and indirect) helps you to establish
aggressive programs for all sales channels.
Market Research and Analysis
Market research is
an important piece of every marketing effort. Performance
Marketing has extensive experience in market research
techniques – feasibility studies, telemarketing and direct mail
surveys, focus groups, executive interviews, competitive factor
studies, Web-based efforts and more.
Internet Marketing
Performance Marketing offers strategy
and innovative design for Website and email communications to
ensure that your company’s online marketing activities dovetail
with existing branding and positioning messages. |
